Portfolio
Two decades of building products people love.
From a bootstrapped design tool to enterprise scale, and now the core experience of one of the world’s largest platforms. A selection of the work I’m most proud of.
Transformation of a Platform for 2 Billion Gamers
Google Play was the biggest gaming platform almost nobody thought of as a gaming platform. My mandate was to redefine the core experience for over two billion gamers.
02The Serverless Experimentation Program
A story of organizational empowerment: taking a product line from zero experiments to a standing, cross-functional experimentation practice.
03Designing for Yourself Is Tough
A decade of designing products, and never once a brand identity. So I made myself my own most demanding client.
04Adele — The Design Systems Repository
An open repository of thoroughly analyzed design systems, designed and coded solo across two weekends — and acquired in 2020.
05Unified Design–Engineering Workflow
Connecting production design system code directly to the design editor — one of the key reasons UXPin was acquired.
06The Enterprise Pivot
How I started a company on a paper notepad, evolved it into a profitable enterprise business, and led it to acquisition.
07eCommerce Video Portal
Nokaut.tv — a video content service built to buy back a brand that lived entirely inside Google Search results.
08Homepage for 2.5 Million People
Turning an SEO powerhouse into a destination — with an IPO on the line and the CEO watching every pixel.
09Paper Prototyping Redesigned
The story of the notepad that changed my life — and accidentally started one of the most prominent startups in Polish tech history.
10Conversion Optimization
A 24% conversion lift from a button color — and the experiment that established design as a discipline inside an engineering-driven company.